AT&T/BellSouth Internet Advertising
Ever wonder what you get when you advertise
on AT&T Internet advertising?
We started advertising on the internet with AT&T/BellSouth October 1 2009. The advertising cost for the year was $16,377.00. The income derived from the advertising was approximately $5,000. The approximate overall loss was $11,000.
From October 2009 to December 31 2010, the AT&T/BellSouth internet advertising
generated 348 calls and many were hang-ups and duplicate calls from the same phone
number. Only about 35 out of the 348 calls became cases.
Another form of advertising has worked much better for The Divorce Clinic.
We started our web-site for the Divorce Clinic in 2008. Since then, we have spent
approximately $9,000 in construction, Search Engine Optimization, hosting and
8 domain names. That's an average of $4,500 per year. Our website has generated
1379 emails from people wanting to start a divorce. That method of advertising
has been by a great margin the most cost effective advertising that we have ever
done. Our website has been over 100 times more productive than that I have received
from AT&T Internet Yellow Pages at less than 30% of the cost of the AT&T Internet
Yellow Pages.
The stats for these figures can be seen here
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